Hyundai Card

Definition of ‘Strategic’ Involved or being a part of consciously developed future planning by using design to achieve the organisation’s aim through visual, functional and conceptual integration of design to create its appropriate external and internal identities, products and service offerings and missions. HyundaiCard (HC), a Korean credit card company Even though HC was late for coming into credit card industries, they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003), strong brand identity can be achieved by visual integration.As figure 1 below show, HC redesigned their logo and typeface based on the shape, ratio and angle of an actual credit card, perfectly reflecting HC’s identity (Total Active Media, 2004). With strong design policy supervised by ‘HC Design Lab’, the font is applied to all visual channels in the coherent manner for visual int egration (Total Active Media, 2004). This reflects philosophy and culture of HC to not only customers but also employees to make strong corporate identity. Figure 1: Typeface ‘You and I’ (Source: Total Active Media, online, 2004) 1 DM5554 Strategic Design Management Functional Integration by card designConsumers are seeking to express the image of themselves through purchasing a product or service that meets their self-expression and assertion of individuality (Cooper & Press, 1995). Similarly, they designed an integrated card hierarchy system according to user’s different needs. The credit cards are designed using alphabet, number and colour with their font (Song and Bang, 2006). Moreover, they applied different alphabets to card for different benefits (Song and Bang, 2006). For example, the ‘M’ card reflects ‘Multiple benefits’. Number system shows level of services (e. g. ‘M2’ contains more services than ‘M’, and ‘M3’ than ‘M2’).With colour, they defined premium level of cards (see figure 2). Regarding to card design, customers can understand this concept easily and feel credit cards desirable. By applying design strategy to convey consumers’ lifestyle into product and service, HC successfully fulfills consumers’ needs. Figure 2: Credit Card Hierarchy (Source: Unitas Brand, 2009) Conceptual integration by CSR Design can play important role in achieving CSR for company’s long-term strategic advantage (Koo and Cooper, 2011). As figure 3 below show, HC has been taking various activities for CSR by giving their design talent.For example, HC designed the ‘dreamlibrary' for children who have got cancer and leukemia, bus stations for public and ‘Super Concert’ for cultural & arts dispersion (Unitas Brand, 2009). These CSR activities create positive conceptual integration of brand images. 2 DM5554 Strategic Design Management Figu re 3: CSR activities (Source: Hyundaicardcapital. com, online, 2011) Conclusion Hyundai Card conducts design resources effectively, developing its external and internal identity, creating its product and service based on consumers’ need. It also enhance positive brand image by contributing to society.

Bibliography for History of Fashion

Bibliography Ribeiro, A. , 1995. The Art of Dress: Fashion in England and France in 1750 to 1820. New Haven and London: Yale University Press. Tarrant, N. , 1994. The Development of Costume. London: Routledge Ribeiro, Aileen, 1983. A Visual History of Costume: The Eighteenth Century. London: B. T. Batsford Ltd. Cunnington, C. Willett, & Cunnington, P, 1972 Revised, A Handbook of English Costume in the 18th Century, Page 14, Northampton: John Dickens & Co. Ltd. Page 32 Kalinsky, N. , 1995. Gainsborough. London: Phaidon Press Ltd. Hayes, J. , 1975.Gainsborough: Paintings and Drawings. London: Phaidon Press Ltd. Solkin, D. H. , 2001. Art on the Line – The Royal Academy Exhibitions at Somerset House 1780 – 1836. New Haven and London: Yale University Press. Contini, M. , Laver, J. , Ironside, J. , 1965. Fashion: From Ancient Egypt to the Present Day. London: Paul Hamlyn Ltd. Carter, E. , 1977. The Changing World of Fashion. London: Weidenfeld & Nicolson. Koda, H. , 2003. God dess: The Classical Mode. New Haven and London: Yale University Press, Metropolitan Museum of Art. Wendors, R. , 1996.Sir Joshua Reynolds: The Painter in Society. Harvard University Press, National Portrait Gallery Publications. Steegman, J. , 1933. Sir Joshua Reynolds. London & Southampton: The Camelot Press Ltd. Penny, N. , 1986. Reynolds. Royal Academy of Arts, London: Weidenfeld & Nicolson. Rosenthal, M. , 1999. The Art of Thomas Gainsborough. New Haven: Yale University. Rosenthal, M. , Myrone, M. , 2002. Gainsborough. London: Tate Publishing. Colley, L. , 1986. The Politics of Eighteenth Century British History, Page 359, in The Journal of British Studies, Vol. 5, No. 4, Oct. , 1986, USA: University of Chicago Press. Levy, J. S. 1981. Alliance Formation and War Behavior: An Analysis of the Great Powers, 1495-1975, in The Journal of Conflict Resolution, Vol. 25, No. 4, Dec. , 1981 Burnaby, W. 1700. The Reform’d Wife. London: Thomas Bennett. Langford, P. , 1992. A Polite a nd Commercial People: England 1727 – 1783 (New Oxford History of England) Clarenden Press. ————————————————- Top of Form Bottom of Form1853, Sir Joshua Reynolds. In The Illustrated Magazine of Art.Vol. 1, No. 3, 1853. Warner, M. , 1989. The Sources and Meaning of Reynolds's â€Å"Lady Sarah Bunbury Sacrificing to the Graces†, in Art Institute of Chicago Museum Studies, Vol. 15, No. 1, 1989 Francis, J. , 2002. The Three Graces: Composition and Meaning in a Roman Context, in Greece and Rome, Second Series, Vol. 49, No. 2. Joshua Reynolds: The Creation of Celebrity. Ed. Martin Postle. London: Tate Publishing, 2005. Anawalt, P. R. , 2007. The Worldwide History of Dress. New York, New York: Thames ; Hudson Inc.Buchanan, L. , 2007. Sarah Siddons and Her Place in Rhetorical History, in Rhetorica: A Journal of the History of Rhetoric. Vol. 25. , No. 4. Autumn 2007. U niversity of California Press. McPherson, H. , 2000. Picturing Tragedy: Mrs Siddons as the Tragic Muse Revisited, in Eighteenth Century Studies. Vol. 33. , No. 3. , Spring 2000. The Johns Hopkins University Press Weinsheime. J. , 1978. Mrs. Siddons, the Tragic Muse, and the Problem of as in The Journal of Aesthetics and Art Critic. Vol. 36. No. 3. Spring 1978

ZJZ Quality Department Essay Example | Topics and Well Written Essays - 500 words

ZJZ Quality Department - Essay Example Quality control is an important determinant of final quality and it could be crucial to newly-introduced products since unexpected defects and malfunctions may have to be designed out. As products mature, competitors come out with copycat offerings, and in general, design know-how gets diffused across the industry, as the determinant both of quality delivered to customers and of quality differences among competitors. In this case, the quality department can monitor recent changes and innovations on the market and initiate changes. Following Rose (2005) a designed of the product does not guarantee superior quality. The functions and responsibilities of the quality department will be to monitor and control research projects and production of products and their components. The quality department will help ZJZ Corporation to establish culture of quality as a main organizational value. The purpose underlying all quality assurance efforts is to establish both methods and philosophies of working which lead to improved outputs (quality and value) as well as techniques for keeping track of progress toward these output goals.

Engaging migrants in the uk in the uptake of hepititis B screening and Essay

Engaging migrants in the uk in the uptake of hepititis B screening and treatment - Essay Example Most governments are characterised by focusing their resources towards control and prevention of the spread of HIV without paying close attention to hepatitis B. Once a person contracts HIV, the life of that individual is not threatened. This is because there are ways of managing the virus and the individual’s life can be prolonged through the use of antiretroviral drugs. These antiretroviral drugs help keep the HIV levels in the body down, enabling the person to live a normal life free of any complications (ACHORD, 2009: 104). The same cannot be said of a hepatitis B victim because there are no drugs available to mitigate the effects of the virus in the body, especially on the liver (ZUCKERMAN & MUSHAHWAR, 2004: 159). The fact that the hepatitis B virus can be spread faster than the HIV and that hepatitis B’s probability of killing its victim is high makes it a necessary requirement that governments adopt more stringent measures in curbing the spread of the virus. Spre ad of the hepatitis B virus can largely be attributed to immigrants who come from regions of the world where there is a high prevalence of the risk of contracting the virus. In the context of this paper, focus is going to be drawn onto immigrants of African origin. The fact hepatitis B affects a majority of people at their most productive age irrespective of their racial, ethnic or religious background is a cause for serious concern. Hepatitis B, as HIV, cuts across all cultural boundaries and its impact, on the health of nation’s population and economies is going to greater lengths than that caused by HIV if not properly mitigated (SHERMAN, 2012: 178). The migration of Africans to the UK has been on the increase from the 1990s with the annual estimates according to the LFS (Labour Force Survey) being at around 30,000 people (OECD, 2010: 88). The majority of these immigrants originate from the West and Central Africa regions of the continent. Migration from other regions of t he continent, especially South and East Africa, were noticeable in 2000. All of these figures represent the immigrants who came to Britain and never left. Most of the African immigrants to the UK are asylum seekers especially from sub-Saharan Africa because this region has experienced wars, civil conflicts and political unrest. Examples of these countries are Chad, Central African Republic, the Congo basin and Mali (OECD, 2010: 85). A common characteristic of African asylum seekers is that they come from Britain’s former colonies and the bulk of these applications come from Southern and Eastern Africa. Examples of these countries are Somalia, Algeria, Zimbabwe, Congo and DR Congo and Nigeria. Migration for asylum purposes has been on the decline, and a new emerging trend is now being witnessed where the majority of migration is work related. The bulk of these immigrant workers is African doctors and nurses with the rest of the immigrant population being accounted for by depen dants and students. The majority of these immigrants live in the Southern and Eastern regions of the UK with people from Eastern and Southern Africa being more geographically widespread than other Africans. The demographics of Africans living in the UK present a situation where their interaction with the rest of the white population is high. If they were carriers of the hepatitis virus, their likelihood of spreading the virus to the rest of the population

Hospital's Organization Process Assignment Example | Topics and Well Written Essays - 750 words

Hospital's Organization Process - Assignment Example It is in this regard that the basic principle of hospital functionality is to offer the best to the demanders of health. A process-based hospital is efficient in reducing costs of operation and in offering health care to the masses. A hospital’s organization process is diverse and dynamic over time. Hospitals do not retain the same process-based procedures over the years. Changes in the health industry necessitate changes in the organizational processes in hospitals. Innovations and advancement of health-related technology characterizes the health sector, thus the need to keep pace with such changes. A number of typical processes in the context of hospital operations and organization can be identified. To start with, the primary role of hospitals is to provide health care to patients. In this regard, the first organization process can be identified as that of providing and managing care for inpatients. Hospitals address all health issues that characterize inpatients. Different units of the variant health complications are established, where each unit is specifically charged with a duty to address a specific health complication. Ambulatory care is another crucial aspect of a hospital’s organizational process. ... Another observed organization process is that of revenue cycle processes. As much as hospitals strive to provide quality health care to patients, it is important to outline the cost-revenue aspect of the hospital. Hospitals should remain functional over a long period of time, given that the cost of hospital establishment is ultimately large (Nowinski & Mullner, 2006). Finally, another common process is that of providing support. The support process evaluates the current operation efficiency of the hospital, and makes future projections on the achievements of the hospital. This process brings together all the departments in the hospital and makes an analysis of the present situation. It then defines the relationship characteristic of these departments in assessing whether each department meets its purpose in the operations of the hospital. Quality assurance and the Legal department are crucial to any hospital setting. The quality assurance department is set in place in order to assess how well the hospital meets the expectations of the customers, who are in this case the patients. The department evaluates the design of service delivery, development of the hospital functionality, health care production efficiency and service delivery in the hospital. Prior to its pre-set goals and objectives, quality assurance department plans for the overall operations of the hospital. The hospital has objectives and goals to achieve. These results are realized through the activities of the quality assurance department. The department goes ahead and implements the plans, after which it consistently monitors the hospital performance in the context of the desired results. From time to time, the

Looking for Richard Movie Review Example | Topics and Well Written Essays - 500 words

Looking for Richard - Movie Review Example His sole purpose however seems to bringing Shakespeare to the ordinary citizen , capture their thoughts and make them understand the gravity of the matter when it come to these works of literature. To him they are not just forms of entertainment set out to trigger only the human emotions but pathways to opening the human mind, how we think and how our words and actions affect people around us. On the other hand Al Pacino takes on a humble role in the documentary seeking to learn more on how Shakespeare’s works are actually supposed to be performed; he ventures into the difficulties encountered when acting this Shakespearean play and its translation. He learns of the importance of the iambic pentameter which is explained as the rise and fall of the words in a five beat sequence. It is presumed by the academics as the sole key into bringing out the diction in the plays, the accent needed and the emotions Shakespeare tries to bring out in his plays. He then seeks out every character; analyzing their behavior and the impact they have on the play thus being able to come up with a suitable actor for the role. He does this by taking up Frederic Kimball; a scholar Shakespearean literature who helps him decipher the acts of the plays and also helps in co-writer and also elicits helpful criticisms from academics. As a film runs we see the effort Al Pacino takes not only into understanding the play but the history behind it and its writer. He visits places such as the birthplace of the playwright in Stafford and the grand theater in London where the play was first performed with an aim of seeking inspiration for the scenes and get to see the environment which gave inspiration for the development of the acts. It is quite evident from the documentary that picking out the scenes for the acts had been a problem and that it took a while

Cultural Diversity Among The Catholic And The Amish Essay

Cultural Diversity Among The Catholic And The Amish - Essay Example The theologian's study, interpret and explore how human beings should work in the revelation of Christianity to the world and they discuss the foundational issues of faith. Philosophy is the second component of the religion. Philosophy investigates the fundamentals of human knowledge and experience. The third component is traditional liberal arts while the fourth component is the collection of subjects apart from the three subjects of theology, philosophy and liberal arts such as the study of life and natural sciences, the disciplines like computer science etc. Catholic higher education administrators claim that students should not only learn for the purpose of gaining a formal education but also should learn for knowing how to live life on the right path in a moral sense. The Catholic educational institutions are more welcoming and open towards all religions and they treat black, white and international students equally. Their colleges and universities, therefore, â€Å"demonstrated the values of openness and respect for diversity more effectively than other religiously affiliated institutions†. Catholics have the tradition of respecting both popes as well as priests and they read scriptures and also believe in the principle of â€Å"sticking together generally and in falling in line behind their leader†. â€Å"The political and moral conduct of the United States and its citizens, the fate of our Nation, homosexuality in the military, and scandals involving the Catholic clergy—are matters of public import†.... The theologians study, interpret and explore how human beings should work in the revelation of Christianity to the world and they discuss the foundational issues of faith. Philosophy is the second component of the religion. Philosophy investigates the fundamentals of human knowledge and experience. The third component is traditional liberal arts while the fourth component is the collection of subjects apart from the three subjects of theology, philosophy and liberal arts such as study of life and natural sciences, the disciplines like computer science etc. Catholic higher education administrators claim that students should not only learn for the purpose of gaining formal education but also should learn for knowing how to live life in the right path in a moral sense. The catholic educational institutions are more welcoming and open towards all religions and they treat black, white and international students equally. Their colleges and universities, therefore, â€Å"demonstrated the v alues of openness and respect for diversity more effectively than other religiously affiliated institutions† (Morey & Piderit, n.d., part. 2). Catholics have the tradition of respecting both popes as well as priests and they read scriptures and also believe in the principle of â€Å"sticking together generally and in falling in line behind their leader† (Portmann, n.d., p. 81). â€Å"The political and moral conduct of the United States and its citizens, the fate of our Nation, homosexuality in the military, and scandals involving the Catholic clergy—are matters of public import† (Phelps et al. 2010, p. 12). Catholics believed in the sin principle. â€Å"The first sin of disobedience resulted in death to the spiritual nature of

Investigate the ways in which the film Inception both uses and Essay

Investigate the ways in which the film Inception both uses and subverts the genre conventions - Essay Example Origin is in view of the essential motivation that a solitary thought in a singulars psyche can be either the most significant resource or the most perilous weapon (McConachie, 2008). The film stars Leonardo DiCaprio as Dom Cobb, who in the motion picture takes data from the psyches of his victimized people amid dreams. The last employment which Cobs is given, and which is the inside of the motion picture includes execution of an initiation so that Cobbs could recover his past life and have the capacity to visit his youngsters. The film largely got exceptional acclaim as an imaginative shrewd story and numerous commentators issued its positive surveys. Spoiled tomatoes for the case gave this film a normal score of 8/10 in view of more than two hundred and fifty surveys and reported that up to 86% of pundits gave this motion picture a positive review (Rottentomatoes.com, 2015). Particularly applauded in this film is the maker, executive or author, Mr. Nolan, who got numerous positive notification and compliments even from the best commentators. Case in point, a remarkable pundit, Peter Travers from the Rolling Stone magazine complimented this motion picture and Mr. Nolan expressing that it was similar to a keen chess amusement. Justing Chang who said that the essayist connected the best ability to distinctively portray the procedural point of interest of sub-awareness, very much a surrealists thriller which gave all the viewers a major test to investigate the unpredictable and profound working of the psyche , has commended the authors aptitude (Carson, 2008). The class of this motion picture is broadly translated. Some perspective it as riddle and anticipation, while different people classify it as Drama, activity, or experience (Carson, 2008). Much the same as whatever other motion picture, the issue of such a kind has been liable to the different

Key Difference between Consumer and B2B Marketing Assignment

Key Difference between Consumer and B2B Marketing - Assignment Example Most of the large firms which produce goods such as production, steel, and equipment along with computer memory chips cater to the business market customers and the organizations do not directly interact with their customers. The introduction of the laser printers along with the personal computers had brought HP which was a B2B marketer into the consumer market. Conversely, Apple strength has also extended towards the business market as its iPad was being used or tested in more than 75% of the fortune 500 companies just after a month of its launch. Corporate using iPad includes J.P. Morgan Chase, Tellabs, Inc., and Cardinal Health. Products such as office furniture, smartphones, software, and personal computers are products which are purchased both by the consumers as well as by the business markets. The feature that tends to distinguish consumer goods from business marketing is the â€Å"intended use of the product â€Å"and the intended consumer.† Some of the global big bra nds belong to the business marketing section and they include Google, Blackberry, Cisco, Caterpillar, FedEx, IBM, HP, 3M to name a few organizations (Hutt & Speh, 2012, p.8-9). Some of the key differences which exist between B2C and B2B marketing have been shown in table 1. B2B marketing focuses on fewer and on varied customers and involves complex and technical sales processes as compared to consumer marketers. The issue of complexity such as multiple stakeholders which includes, purchasing agents, financial analysts, engineers, layers, manufacturing managers all of these stakeholders proceeds through the multi-stage decision-making process. The presence of however few but powerful customers who often account for a high percentage of sales represents that most of the powerful and common statistical tools in the B2C domain should be adapted in the B2B domain. In addition, most of the transaction in B2C sectors happens through common channels. For example, consumer packaged goods in the retail stores through which the retailers are able to capture and host about competitive consumer marketing. In contrast, transactions in B2B marketing are mostly private and negotiation happens mostly the ough a downstream channel of distribution. Therefore it can be said that data about the terms and nature of transactions and consumers are not visible to the common people (Lilien & Grewal, 2012, p.4). B2B marketing generally involves wholesalers, manufacturers, and the service firms which markets the good and service to another form of business but not to the ultimate consumers. Thus the distinction between B2C and B2B is not only the service or the product but the ultimate users of the product and the service. For example, if a pair of jeans had been sold to industrial business which then to the custodial firm where the employees would have wears them on the workplace, such transaction would still be termed as B2B transactions. Another major factor of difference between busi ness marketing and consumer marketing is the role e of the salesperson. Salespeople are important and essential in dealing with consumer goods such as FMCG, consumer electronics, jeweler, insurance and real estates.